Geo Fundamentals
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
npx claude-code-templates@latest --skill ••••••••••••••••••••Interactive Terminal Locked
Unlock this skill to run and inspect the interactive installation sequence.
GEO Fundamentals
Optimization for AI-powered search engines.
---
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
---
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
---
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
---
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
---
5. GEO Content Checklist
Content Elements
Technical Elements
---
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
---
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
---
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
---
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
---
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
---
Script
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
How to Use & Getting Started
# Step 1: Initialize skill agent setup
npx skills add Geo Fundamentals --install-production
python -m pip install -r requirements.txt
codex plugin install Geo Fundamentals@latest
export API_KEY=secret_token_key_here
Installation Runbook & Walkthrough Locked
Unlock this skill to reveal complete step-by-step setup guides, terminal commands, configuration recipes, repository links, and interactive installation video walkthroughs.
Unlock full access to Geo Fundamentals
Get instant access to complete setup guides, repository source code, and integration assets.
More in system
View all system skills →Awesome Self-Hosted
The definitive list of Free and Open Source network services and web applications that can be hosted on your own home server or VPS.
Awesome Mac
A comprehensive collection of premium and open-source macOS software across developer tools, design utilities, media apps, and system extensions.
Awesome CLI Apps
A curated list of command-line applications for development, productivity, file navigation, system monitoring, and media playback.