Marketing Skills Curated Resource and Installation Guide CookApps CookApps Marketplace

Marketing Skills for AI Agents is the definitive open-source collection of 52 specialized skills designed to equip modern AI coding agents (Claude Code, OpenAI Codex, Cursor, Windsurf, and any Agent Skills spec runtime) with senior-level marketing execution capabilities.

Created by Corey Haines (founder of Swipe Files and former Head of Growth at Baremetrics), this library transforms autonomous coding agents from pure software developers into full-stack growth engineers, conversion specialists, copywriters, and revenue operations architects.

The Core Architecture: Unified Product Marketing Foundation

Marketing skills do not operate in isolation. In v2.0, the entire suite is built on a shared dependency topology anchored by the product-marketing context file located at .agents/product-marketing.md.

Every skill automatically checks this foundation file first to ground its output in your verified value proposition, target customer profile (ICP), pricing structure, and brand positioning before executing any task.

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                            ┌──────────────────────────────────────┐
                            │          product-marketing           │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│ Content  │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro       │ │copywritin│ │ads         │ │referrals │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup    │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing  │ │churn-    │ │launch       │ │customer-  │
│programm  │ │popups    │ │emails    │ │analytics   │ │ prevent  │ │pricing      │ │ research  │
│schema    │ │paywalls  │ │social    │ │            │ │community │ │competitors  │ │           │
│content   │ │          │ │video     │ │            │ │lead-magnt│ │comp-profile │ │           │
│aso       │ │          │ │image     │ │            │ │co-mktg   │ │directory    │ │           │
│link-build│ │          │ │sms       │ │            │ │          │ │prospecting  │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Cross-Skill Dependencies:
           copywriting <-> cro <-> ab-testing
           revops <-> sales-enablement <-> cold-email
           seo-audit <-> schema <-> ai-seo
           customer-research -> copywriting, cro, competitors

Comprehensive Directory of 52 Specialized Marketing Skills

Conversion Optimization (CRO)

cro: Comprehensive page and form conversion rate audits, friction reduction, heuristic evaluations, and high-impact microcopy fixes.

signup: Minimizing friction in registration flows, social auth options, multi-step progress indicators, and trial activation momentum.

onboarding: Post-signup product activation sequences, interactive checklists, first-run empty states, and accelerating time-to-value (TTV).

popups: Exit-intent modals, slide-ins, top sticky banners, and lead capture triggers with frequency capping.

paywalls: In-app upgrade moments, feature-gate modals, reverse trial countdowns, and self-serve tier upgrade paths.

Content & Copywriting

copywriting: High-converting hero headlines, PAS (Problem-Agitation-Solution) landing page sections, feature-benefit translation, and CTA design.

copy-editing: Tone-of-voice alignment, active voice conversion, cognitive load trimming, and clarity enhancements for existing assets.

cold-email: Deliverability-safe B2B cold outbound email sequences, follow-up cadences, and personalized value hooks.

emails: Automated drip campaigns, customer lifecycle nurturing, behavioral triggers, onboarding sequences, and re-engagement flows.

social: Multi-platform social calendars, LinkedIn executive thought leadership, Twitter/X technical threads, and viral short-form distribution.

image: AI image generation prompts, Midjourney/Flux design direction, hero illustrations, blog graphics, and social open graph assets.

video: Programmatic video scripting, Loom-style product demo narratives, kinetic typography concepts, and video sales letters (VSLs).

sms: High-compliance SMS, MMS, and WhatsApp broadcast campaigns, welcome discounts, and automated cart abandonment text flows.

SEO, AI Search & Discovery

seo-audit: Technical site crawls, Core Web Vitals diagnostics, indexation hygiene, crawl budget optimization, and internal link architecture.

ai-seo: Optimizing content for LLM answer engines (Perplexity, ChatGPT Search, Google AI Overviews, Claude) and generative engine optimization (GEO).

link-building: Authority backlink acquisition, digital PR outreach, expert quote syndication, and unlinked brand mention reclamation.

programmatic-seo: Scalable programmatic template architectures, dataset ingestion, programmatic slug hierarchies, and thin-content deduplication.

site-architecture: Information architecture, parent-child URL structures, topical clustering, and navigation hierarchy design.

competitors: High-intent alternative pages (e.g., "Competitor Alternatives & Comparison"), feature comparison matrices, and migration guides.

competitor-profiling: Deep teardowns of competitor positioning, pricing strategies, tech stacks, ad creatives, and distribution channels.

schema: JSON-LD structured data implementation (SoftwareApplication, Product, FAQPage, Organization, HowTo) for rich search snippets.

aso: App Store and Google Play listing optimization, subtitle keyword targeting, icon A/B testing, and screenshot conversion copy.

directory-submissions: Automated submissions to SaaS, AI tool, agent marketplace, and review directories (Product Hunt, AlternativeTo, G2, Capterra).

Paid Ads & Performance Marketing

ads: Campaign structuring and bidding strategies for Google Search/PMax, Meta (Facebook/Instagram), LinkedIn, and Twitter/X Ads.

ad-creative: Rapid generation of high-volume ad copy variations, hook testing frameworks, visual creative briefs, and carousel narrative scripts.

events: Webinar funnels, conference booth playbooks, event sponsorship evaluation, speaker outreach, and post-event pipeline acceleration.

influencer-marketing: Creator identification, micro-influencer outreach templates, sponsorship contracts, affiliate tracking, and campaign ROI modeling.

public-relations: Newsworthy press angles, journalist pitch emails, embargo management, press kit preparation, and media kit scaffolding.

Measurement, Tracking & Testing

analytics: Event taxonomy design, GA4 / PostHog / Mixpanel instrumentation, custom dimensions, funnel setups, and user property modeling.

conversion-tracking: Server-side conversion tracking (CAPI), Google Enhanced Conversions, offline conversion imports, and tag audit automation.

attribution: Multi-touch attribution modeling (first-touch, last-touch, linear, time-decay, data-driven) and cross-channel budget allocation.

ab-testing: Statistical sample size calculation, minimum detectable effect (MDE) modeling, test hypothesis drafting, and Bayesian post-test analysis.

Retention & Churn Reduction

churn-prevention: Cancellation flow teardowns, save offers, pause subscription mechanics, dunning sequences, and Stripe failed payment recovery.

Growth Engineering & Viral Loops

co-marketing: Joint webinar planning, partner integration co-launches, reciprocal newsletter swaps, and cross-promotional bundle strategies.

free-tools: Engineering-as-marketing tools, interactive ROI calculators, domain checkers, and embeddable widgets that drive organic backlinks.

referrals: Double-sided referral program mechanics, invite loops, viral coefficient (K-factor) optimization, and payout automation.

lead-magnets: High-converting checklist, template, and spreadsheet asset creation designed for friction-free email capture.

community-marketing: Discord/Slack community onboarding, ambassador program structures, and champion advocacy incentives.

marketing-loops: Autonomous, scheduled agent loops that monitor brand mentions, run daily SEO checks, and publish recurring updates.

Strategy, Pricing & Monetization

marketing-ideas: Curated database of 140+ battle-tested SaaS and tech product marketing strategies organized by funnel stage.

marketing-psychology: Practical application of behavioral economics (Loss Aversion, Social Proof, Decoy Effect, Anchoring, Scarcity).

marketing-plan: Comprehensive 90-day go-to-market (GTM) growth plans, channel prioritization matrices, and budget distribution frameworks.

marketing-council: Simulated multi-expert advisory board providing contrasting perspectives on critical strategic forks.

customer-research: Jobs-To-Be-Done (JTBD) customer interviews, qualitative feedback coding, survey design, and persona synthesis.

offers: Grand slam offer construction, risk reversal guarantees, urgency triggers, bonus stack packaging, and pricing page framing.

launch: Step-by-step launch countdown checklist for Product Hunt, Hacker News, Twitter/X, email subscribers, and partner networks.

pricing: Value metric selection, tier feature gating, usage-based thresholds, annual discount optimization, and price raise announcements.

product-marketing: Central source of truth documentation covering UVP, messaging pillars, objection matrices, and customer success profiles.

Sales & RevOps

revops: Lead scoring algorithms, MQL-to-SQL definition handoffs, CRM pipeline stages (HubSpot, Salesforce), and routing rules.

sales-enablement: Battlecards, one-pagers, buyer persona cheatsheets, demo talk tracks, and enterprise objection handling scripts.

prospecting: Targeted B2B account identification, outbound list enrichment, decision-maker verification, and qualification frameworks (BANT, MEDDIC).

Verified Partners & Enterprise Tool Integrations

Marketing Skills v2.0 includes pre-built MCP and CLI integration workflows for vetted developer and marketing infrastructure:

Converly: Server-side conversion tracking that passes Google Enhanced Conversions and Meta CAPI click IDs across 100+ platforms.

Ploy: AI marketing platform featuring hosted page generation, PloyDB for scaled programmatic landing pages, and agent CLI routing.

AIsa: Universal pay-as-you-go marketing data router giving agents direct API access to Similarweb, Semrush, Ahrefs, DataForSEO, Tavily, Reddit, and X.

Omnia: AI Search Visibility (AEO) tracking that monitors brand mentions, Share of Voice, and competitor citations inside ChatGPT, Perplexity, and Claude answers.

Marketing Skills

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The Core Architecture: Unified Product Marketing Foundation

Comprehensive Directory of 52 Specialized Marketing Skills

Verified Partners & Enterprise Tool Integrations

How to Use & Getting Started

Installation Runbook & Walkthrough Locked

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